Gamifying the Visitors’ Experience

Games and gamification have become very prominent within the tourism sector, both to influence experience and to manage visitors’ activities. Local games, gamified guidance, virtual reality and virtual tours are on offer. Research shows that gamification is an effective tool to manage tourist behaviour. For example, visitors in a museum are more likely to follow the rules of a game than instructions from staff. Gamification has also been employed to disperse tourists in popular tourist places like on the Greek island Rhodos. The same method can be used to attract tourists to interesting places in sparsely populated areas. Folktales are often connected to landscape and until now they have mostly been communicated through guide books and tour guides. Today, we can get an app in our phone to guide us on our travels. The smart phone enables us to take this method a step further, use the methodology and technology of games to draw attention to the tales in the landscape. Mythical creatures might also be brought to life with the help of augmented reality and made to appear where the events of the folktale took place, similar to what Norwegians have done in their project hidden.no.

Why do we want to gamify the experiences of our visitors? The purpose is by and large this: 

  • It increases their interest in the place, the area, the environment.
  • It helps us promote that which we want to draw attention to. 
  • It is an ideal way to disperse the visitors and promote lesser known places. 
  • All experience creates feelings which make the trip memorable and a good experience leads to better reviews and good marketing effects through social media. 

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